# The Role of Feature Flags in Continuous Delivery of Mobile Apps

> Transform your mobile CI/CD flow into a powerful tool for continuous experimentation with Feature Flags and A/B testing.

- HTML version: https://tiagodanin.com/talk/o-papel-das-feature-flags-na-entrega-continua-de-aplicativos-mobile/
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- Date: 2025-06
- Language: English
- Event: DevOpsDays Belém, 2025
- Tags: DevOps, Mobile, Testing, Firebase

Transform your mobile CI/CD flow into a powerful tool for continuous experimentation. We will explore how to use Feature Flags and A/B testing to validate features, personalize the user experience, and increase sales, without depending on new releases. Additionally, we will discuss how to perform rollbacks efficiently, ensuring app stability. With practical examples and real insights, you will learn to integrate these practices into DevOps, make quick decisions, and optimize your app's growth strategically.

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Published by Tiago Danin. Free to quote with attribution and a link to https://tiagodanin.com.